Jade Beer is a novelist and award-winning editor (she was at the helm of Conde Nast Brides UK for eight years). As a journalist she has written for The Sunday Times Style, The Mail On Sunday, The Telegraph, Glamour and Stella magazine. Jade is also a regular fiction and non-fiction book reviewer for the Mail on Sunday. From plotting to how long it takes her to write a novel, Jade offers lots of precious insights into novel writing.

Q. How did you come up with the premise for your new novel ‘The Last Dress From Paris?’ When did the inspiration first strike?

JADE: The starting point was the Christian Dior, Designer of Dreams exhibition at the V&A back in 2019. It was absolutely breath-taking. Not long afterwards, I read his autobiography and then booked myself on a writing retreat in the South of France. That’s where the seed of an idea really started to become a reality. I got the first words down, honed my research plan and, probably most importantly, structured some deadlines for myself.

Q. Did you plot/ outline the story and beats meticulously or did the story unfold as you wrote?

JADE: I am definitely a plotter – but I don’t let the initial structure dictate the action entirely. I map out what I think needs to happen chapter by chapter and then off I go. If a brainwave strikes that does not fit this plan, then I go with it and work it into the existing story structure. Having that outline is essential for keeping me on track. I would find it very hard to hit my stride every day if I didn’t have a concept of where I was trying to get to with the words. Hats off to anyone who can write without a structure – that’s not me! A career in journalism means I always need some sense of what the story is.

Q. What helps you generate ideas for scenes and scene settings?

JADE: There are several locations in this book that are scattered across Paris and the only way I felt I could write those scenes originally and with great colour was to put myself there. I booked two nights and visited each one, took lots of notes that would help me capture the essence of the place, and wrote them up every night while they were still very fresh in my mind. There is a scene for example, when a character is meeting someone she shouldn’t in a church. She is very apprehensive about the meeting and counts the number of steps she takes as she walks down the aisle. I did the same walk so I knew how many steps she would take. I ate where she did, I visited the same parks, the same shops, I went to where she lived. It all helped to build a picture of the woman I was writing about.

Q. How long did it take you write the first draft of your new novel, The Last Dress in Paris in comparison to how long it took you to write the first draft of The Almost Wife?  

JADE: I did a lot of research before I started writing so getting the first draft down felt very quick – perhaps 3-4 months. This is much quicker than The Almost Wife which I wrote while I had a full-time job editing a woman’s magazine. That was largely written on my train commute from Kingham to Paddington every day  – which at the time was about three hours a day. Plus, I would get up chronically early every Saturday and Sunday and do 2-3 hours before the children woke up. I honestly never minded. Once I was set on the path of writing a book, I knew I would finish it. I liken it to the rule I have when I go for a run. I can slow down if I need to, but I can’t stop!

Q. What are the biggest differences between writing as a journalist and writing as a novelist?

JADE: I think as a journalist you are well trained to maintain pace, excitement and interest; to hook the reader in quickly and keep them there; to inject detail into your work in a way that doesn’t feel cumbersome. But the big challenge for me initially was remembering to show, don’t tell which is the exact opposite of journalism. Even now, I have to double check myself at the end of a large writing session and ask, did I do it right?

Q. Have your writing processes changed much since your first book?

JADE: I used a very different process for WIDS and TLDFP. The former, I edited as I went, chapter by chapter, which I think very few writers do. The latter I redrafted only once I had at least half of it down. I was incredibly fortunate that there was no real structural edit needed at the end but that is because I worked with a freelance editor while writing it, leaving a lot less of the heavy lifting to do once it was finished. I much prefer working this way. I don’t like moving forward with something that doesn’t feel good. I prefer to problem solve as I go – although of course that is not always possible and sometimes you don’t know what’s wrong until the end!

Q. Have any craft books helped you figure out the fundamentals of story?

JADE: I have read Save The Cat and liked it and will undoubtedly refer back to it, especially when plotting, but when I am purely writing I like the focus to be on the drama and the emotion and I sometimes feel that if you are constantly cross referencing with the theory then it pulls your mind in the wrong direction. The words seem more forced then. But I do think it is important to read these books – whichever one works for you – and understand the theory and be aware of it. In all honestly, it is probably something I should study more.

Q. Who are your fave writers and why?

JADE: I have read so many books in the past year that I have loved but whenever I am asked this question, the first name that springs to mind is always Eve Chase. She is so incredibly talented in my opinion. Her writing is so lyrical and evocative, she is an expert at creating a sense of place, but she can be immensely funny and wry too. I will always buy her books.

Jade’s latest novel, The Last Dress From Paris will be published in 2022 by Penguin Random House USA.  Follow Jade on her website at, on Instagram (,  Good Reads ( and Amazon for all her latest news, book events and launches.

You can purchase a copy of What I Didn’t Say on Amazon here:

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Catherine Balavage is a writing machine. I had the chance to catch up with her recently and am amazed at how much she gets done. Catherine is the author of four non-fiction books and has two novels coming out in the next few months. She was also a judge for The Cornish Writing Challenge 2017 and edits and runs Frost Magazine, a brilliant resource for writers with plenty of guides and tips.

Q. What age did you start, seriously writing? What was the reason for doing so?

Catherine Balavage: I loved writing for as long as I can remember. I was a voracious reader. I got ill when I was a child and would read a book a day. I always wrote. I started with poems and then tried to write a novel. I got some writing published before I even hit my teens. Writing is my passion. I would do it if no one paid me, I would even do it if no one read it.

Q. Was being an author a long held ambition?

Very much so. But I put it off for a long time. I was not sure I had a book in me. Then I stopped making excuses and started to write.

Q. What were you doing before becoming an author? Tell us briefly about your career and if that set you up for a novel writing career?

I tried to be a journalist but there were no jobs going. I also realised I was not tough enough. There was no way I could door step people, or ask bereaved people certain questions. I went into acting but I always wrote and then became a theatre reviewer. I had a multitude of awful jobs after I moved to London. I have worked as a writer, reviewer, in PR and as an actress. They all set me up as a writer. Everything is connected to something else.

Did you study or take any writing courses?

I have done various writing seminars and workshops. All were very handy. I learned a lot.

Who are your favourite writers and why?

I guess with my favourite writers you never notice the writing. When I was younger I loved Roald Dahl, Beatrix Potter, and The Famous Five. I review books so I love so many writers. My favourites are Anne Tyler, Stephen King, and Maya Angelou. I also love Gillian Flynn. You learn so much from good writers. In fact, I believe the way to learn to write well is to read.

How do you come up with the idea for your books?

I think they just come to me. Sometimes it is through passion, or personal life experience. There is a need to tell a story and it goes on from there. I also get inspired by music.

Do you come up with the book title first or the idea first?

The premise. Although titles are a good way to set the theme.

What distracts you?

Mostly the proverbial pram in the hall. Although writing is the best career for motherhood, and I highly recommend it. Children add so much. Other than that: food, the internet, social media, books I want to read, tiredness. There is always an excuse, but there is also no excuse.

What’s the best time for you to write?

When my son is not hanging off me. Nap time is best for productivity. Writing is the best thing anyone can do with their lives. I love it so much. If you love it,never give up. Writers write.

Do you have a word count limit per day?

It changes but is between 1500-3000 words a day. Depending on the book. I always stick to it. Determination is key.

Do you have writing mentors?

Margaret Graham. A wonderful writer and superb human being. She has improved my life immeasurably. Check out her books. Her work is stunning.

How did you submit to your agent/ publisher?

I submit according to guidelines. I have been offered publishing deals in the past but decided against them. The novels will not be self published however. I tend to self publish non-fiction.

Did you read any ‘how to write a novel’ books?

Stephen King’s On Writing is a bible. I would recommend it for every writer. I have even bought it for writer friends.

Tell me about your writing processes.

It changes. My first book was in my head and it was just a case of writing. I would walk around until my son fell asleep in his pram. I would then go to a coffee shop and bang out 2000 words. My second I wrote as a script first. I highly recommend that. It is good for structure.

What is your office/ writing space like?

I write at a desk. Otherwise the toddler tries to take my MacBook down. I used to write in various places. Now it is pretty much either at the desk, or on my iPhone.

What are you favourite snacks while writing?


What’s the last book you read and loved? What’s the next book on your reading list? 

The Upstairs Room by Kate Murray-Browne. It was amazing and I highly recommend it. Next up is Milly Adam’s At Long Last Love.

What specifically do you find challenging?

Finding the time and editing. Rewriting is also tough. I find my eyes start to go a bit square.

Why your chosen protagonist?

I write strong female characters that are complex and human. They probably are autobiographical in some way. I guess most characters come from my personal experience, or things I have witnessed. They are a composition. The real truth is that as I write they develop a mind of their own. Sometimes I don’t even know where the story is going.

What’s the most euphoric moment in writing a novel/ book? 

When it is published. There are few feelings like it. It is just pure joy.

What books are on your ‘to read’ list?

Hard question. Milly Adam’s new book. Paula Hawkins new book. David Mitchells’s books. I have not read them yet and hear great things. I am also reading Sam Baker’s novels. She is very talented. I can recommend them.

What’s your take on writers block?

Just write. It doesn’t matter if it is not good. You can edit later. No other profession gives a name to their laziness. Professional writers write when they need to. Only amateurs write when they feel like it.

Have you had your ‘I’ve made it’ feeling yet?

Yes. With every published book, every person who tells me they loved one of my books, or that my book helped them. And with every good review.

How did you finance writing your novel?

Mostly by freelance writing. I also have a passive income from the books I have already written. I run my own online magazine Frost Magazine. I also do freelance PR. It all adds up.

What are the most important skills for a  book author to have?

A good work ethic. Just do it. You also have to be able to take rejection and keep at it. Do not give up.

How do you mentally prepare for the mammoth task of book writing? 

I try to exercise for an hour five days a week. I try to eat healthily but I love food too much. Oh well.

What tools do use for writing?

Pages on my MacBook and the notes section on my iPhone. Sometimes I even use pen and paper.

Can you talk about your cover letter for your book when sending it out on submissions?

I always do the submissions guidelines. It is best to tweak it for each submission. This is helpful:

Did you get many rejections? How do you cope/ handle rejection?

I used to be an actor. Rejection is easy for me. I don’t take it personally. I also pitch articles to magazines a lot. I just keep at it.

What next?

I have four books coming out in the next 18-24 months. Two novels and two non-fiction books. I am also a judge for the The Cornish Writing Challenge. Other than that it is freelance writing, motherhood, PR, and editing/writing for my online magazine Frost

Where can we catch you?

Please check out my books here:

And have a gander at Frost Magazine. There is a lot of information and tips for writers.



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